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The B2B world is moving slower and does not respond as much to trends and fashions in the short term, but it needs omnichannel experiences, it needs to be helped. This is an opportunity for those who understand it this way, in 2022 or 2028.

We propose that you further consolidate (or shore up) the ...

Grouping and comparing findings year after year around customer segments with similar needs multiplies the consistency of analysis and the speed of change.

Brand awareness among potential customers for each segment is another key customer analysis for growth.

A customer-centric culture means ...

Therefore, the renewal of the client portfolio on a cyclical basis is something already inevitable and even good due to the internal dynamism it provides.

Making this process operational within the culture and, above all, in the "must" of the sales and marketing team is the major challenge for ...

Now that we are talking about liquid organizations in VUCA environments, a good mindset of change and adaptation (Marketing and sales) through good Mentoring can mean an opportunity, especially in Industrial and B2B environments.

B2B or Industrial Sales is undergoing a transformation process ...

Perhaps after reading us, could be a huge waste of time and resources, but all the studies on the subject support improving the customer experience over the product as a way to differentiate yourself.

If you believe that this would be giving power to the group, and you only see drawbacks in the ...

70% of Industrial/B2B customers are autonomous in their digital journey , according to the sales enablement book Aligned to Achieve.

The search for a solution to their needs, from the moment they arise until they are clear about who could solve them, is completely autonomous and digital. They will ...

In this week's article we are going to focus on how Marketing can help HR in today's world. Many companies understand that the scarce value is no longer the customer and the business, but rather retaining and attracting talent to work in their organizations. Their most serious problems and ...