Marketing and Sales in B2B or Industrial environments

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Now that we are talking about liquid organizations in VUCA environments, a good mindset of change and adaptation (Marketing and sales) through good Mentoring can mean an opportunity, especially in Industrial and B2B environments.

B2B or Industrial Sales is undergoing a transformation process. Moving from transactional sales (so typical in B2B) to consultative sales requires a lot of patience and custom work. This is another great need.

Minimum digital skills to provide better customer experiences, prospect does thailand use telegram clients or communicate are important for everyone, not just Marketing or Sales.



must work on the same process. Around the Experience that a B2B Client seeks. In B2C both parties are differentiated.

It is essential that this Mentoring works on Marketing, Sales and Customer Experience at the same time, from the outside in, from the experience that the client desires. This requires a lot of experience and a "trial and error" mentality.

Finally, it is not easy to find specific training (Masters, degrees, courses, etc.) in B2B or Industrial Marketing and Sales. Nor are experienced professionals.