Fanta chose orange not only as the main color when developing the corporate identity – it fits very well into the light cartoon style of their website. Having retained the brand color recognizable to millions, the company played with it in a new way, refreshing and rejuvenating its image.
Forbes magazine once asked the question: " Does orange mean cheap? " The answer was a resounding "Yes." If your company offers inexpensive products or services (or you want it to seem that way), pay attention to this color. At the same time, if pure orange may seem "inexpensive," then making it a whatsapp australia little darker will significantly "enrich" it visually. Below is an example of an educational portal website design from our studio. Here, orange is used because it is the color of learning and youth, which was relevant for the site.
educational portal website design mobile version
Happiness with Enthusiasm: Yellow
Business Insider writes that "brands use yellow to show how fun and friendly they are." Yellow is probably perceived as a playful color. However, if yellow stimulates the brain's arousal center, a feeling of playfulness may be mistaken for a state of heightened emotionality - and this is not necessarily a happy emotion.
Color psychology is closely related to memory and experience. So, if someone had a very pleasant experience of communicating with a person in a shirt of this tone, a hearty lunch in a cafe with yellow tables or a happy childhood at grandma's dacha with a yellow fence, then this color can certainly cause joy - because of memories.
But, in general, yellow is also one of the most versatile colors – depending on the shade.
Bright yellow is one of the most energetic colors, but without the heaviness of red. Medium tones give a feeling of comfort, while maintaining an invigorating effect. Dark shades (including gold) will bring the impresso make a huge orange b