That's what I intend to teach you in this text. Just continue until the end!
Summary
What is a digital process?
Digital processes in the real estate market
Stages of the digital process in the real estate sector
What is the digital process for pre-sales?
What is a digital sales process?
What is a digital process for after-sales?
Is digital transformation good for the real estate market?
BONUS: Tips for digitizing your real estate company
1. Train your teams from pre-sales to post-sales
2. Hire or adopt management tools
3. Measure your pre- and post-scan performance
4. Don't forget what matters: humanity
5. Understand: selling property is not the same as selling clothes
FAQ: frequently asked questions about the topic
Do you already know CV CRM?
What is a digital process?
Digital process is a term known in the judicial world saudi arabia cell phone number the management of judicial procedures through software, that is, in a digitalized way. But that is not exactly what I will talk about today.
what is digital process: image of a woman smiling, holding a cell phone and using headphones.
The digital process I am referring to is one that we can carry out via the internet or device in any market. This is the modern process, which applies virtual and digital tools in search of increasingly optimized results.
Digital processes in the real estate market
In the real estate sector, digitalization is already strong and persistent, and the market itself has already realized its importance. According to a survey by AECweb , construction companies see digital transformation as an aid in increasing productivity (26%), automating processes (22%) and reducing costs (21%).
Digital processes reduce effort while increasing delivery , which is essential for markets with long production cycles like real estate. Among the many ways in which digital processes manifest themselves in the sector, the following stand out:
Electronic and digital signatures
Virtual availability maps
Email marketing
Presence on social networks
Customer Portals
Metaverse Sales
Use of virtual reality
Stages of the digital process in the real estate sector
Much more than knowing what a business process is, it is necessary to understand its stages. Here, I want to talk about how they manifest themselves within the real estate sector, specifically. Clearly, not all digital processes are implemented in the same way, but the real estate market follows a well-known pattern:
Pre-sale
Sale
After-sales
Understand digitalization at each of these stages.
What is the digital process for pre-sales?
Pre -sales is the stage that precedes the sale. It consists of marketing efforts, lead capture and qualification, and monitoring the sales funnel. As for digital processes, some are quite common during pre-sales. They are:
marketing automation;
virtual sales funnel;
use of chatbots and virtual assistants;
capturing leads via website and social media.
What is a digital sales process?
Negotiation is the most sensitive part of a real estate sales process. Furthermore, few people recognize its digitalization capabilities, understanding sales as a traditional task that is not very prone to innovation. But that is where the mistake lies: sales can also be digital ! Find out how:
electronic signature of contracts;
use of online availability maps;
use of CRMs and sales platforms;
use of real estate portals;
digital commission transfer;
sales via metaverse.
What is a digital process for after-sales?
Finally, we come to after-sales , the last and never-ending step in a sales process. As we know, after-sales never ends: the relationship with your customer must be maintained and nurtured to generate loyalty, experience and referrals. To this end, it is normal for there to be digital devices that enable better customer support, such as:
Customer Portals
Online bookings
Notice boards
Online satisfaction surveys
Follow up
Is digital transformation good for the real estate market?
what is digital process: close up of the hands of a group of people holding cell phones.
The fear that machines will replace human labor or negatively determine the trajectory that the market will follow from now on is not exclusive to the real estate sector. However, it is a major marker of the segment, known for being traditional.