Email marketing automation is a way to contact your customers via email without having to go through the long and arduous process of sending them manually.
Many businesses already have a degree of email automation. For example, if a customer buys a product from your website, you no doubt send an automated email confirmation email list providers in france to the customer with an order number, delivery timeframe and other relevant information. Or, perhaps when a customer emails you, they receive an automated reply that states someone will get back to them within three working days. Both of these are a version of email automation.
However, it can also go further than this – much further. Using data and analytics, you can automate a huge array of communication emails, from feedback surveys to lead nurturing messages. Not only does this save your marketing team time, money and energy, but it ensures you’re being as productive, efficient and effective as possible – which both saves and makes you more money.
We’ve already touched on this, but email automation has a huge number of benefits that mean it should undoubtedly be something you’re doing. If you’re not doing it already, you’re potentially wasting time, money and resources. Every day, 333 billion emails are sent worldwide, and automation can help you stand out from that incomprehensible number.
Below are just some of the reasons why your business should be automating marketing emails.
1. Make your communications more personalised
Every marketer knows that personalisation is the key to engagement. The more personalised and relevant something is, the more likely your customers are to engage. The same applies to email marketing – but perhaps even more so.