So, you’ve finally launched a new product that’s been in the pipeline for months now, to find it sells out on its first day. While this may be the dream come true from a business australia contact data perspective, this could leave customers who missed out feeling both disappointed and frustrated. This is just one scenario where email automation can help you maintain your customer relationships. Should an item be out of stock, you could invite the customer to submit their email address to receive a back-in-stock notification once their item becomes available again. As soon as the product returns, customers can be sent an automated back-in-stock notification with a link to the product page for them to purchase. Not only will this boost your conversion rate but your customers will be satisfied too.
Building brand awareness
Email automation can serve as a powerful tool for building brand awareness. As mentioned, automating your email campaigns means you can consistently reach the right customers at the right time, with content that is relevant to who they are and where they’re at in their buyer's journey. This can help you remind your customers of your brand, your ethos and your message as your business grows.
Here are just some of the ways email automation can improve your brand awareness:
Personalisation: You can use automation to send emails with personalised recommendations or content based on how your customer has previously interacted with you.