This way we're more likely to pay

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When we see a shiny ad in our feed, we skip it. One e-commerce development consultant says the solution is ugly advertising. She explained in a recent post that "ugly ads" are any ads that look like content native to the platform and look like they were created by real people rather than marketers. Ugly ads bypass this filter because we register them as organic content. attention to the content of the photo/video. I wanted to see what a good ad and an ugly ad were, and she passed me this example. Advertising Strategy – Screenshot of video ad. Ugly ads look like regular content, so users don't automatically filter them out as ads. The video looks like something any of us could have created - no special lighting or graphics.

There was just one young lady talking about how crazy it was that usa phone number list one of her cups was stained and the other wasn't. The woman explained that cleaning the cup after switching to less toxic dish soap was a happy accident, which she didn't reveal until the end. "Content doesn't have to be unattractive, but it can be," Alexandra said. The key is to create content that feels authentic and not overly produced. Do average users know the rule of thirds? She typically finds that good “ugly ads” that actually look natural to the platform have much higher click-through rates. In fact, if you fall into the lower click-through category, ahem.

supplements or if you're struggling with return on ad spend, "ugly ads" can help you break through, she says. Alexandra warns against soaring returns on ad spend due to grainy, ugly videos being played. Does this mean "ugly advertising" always works? You need to convert extra attention into attention; the content of the ad must be good - whether it's selling a product or selling clicks. The trick, she said, is finding a balance between reality and poor representation. You don’t want your product to look bad, but you do want it to look as “real” as possible. It’s no secret that e-commerce photos vary a lot. They want to see what your product actually looks like when they try it.