Carthy showed us how he generated a 25% increase in organic traffic

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Melina Beeston (@mkbeesto) July 14, 2021 Tom advised SEOs to take advantage of Google Discover, which is actually a massive, untapped traffic opportunity as it’s more responsive to speed than organic search. Before he signed off, Tom reiterated: Prioritize high traffic pages Metrics can be gamed/optimized Don’t do any of this at the expense of speed We won’t dig into the how for all of this here, so definitely check out his presentation in the video bundle! Luke Carthy — The Ultimate How-To for Faceted Navigation SEO in E-Commerce After an introduction that got the whole chat laughing (“Hi, I’m Morgan Freeman.


Welcome to the afterlife.”), Luke using faceted navigation. Wait, what’s faceted navigation? You’ve definitely run into it if you’ve ever shopped online. Think about cyprus phone number database the stores that allow you to filter and sort your search. Behind that search is a faceted nav, defining, filtering, and sorting URLs on a website. If it’s so common, what’s wrong with it? As Luke explains, faceted navs generate hundreds of long, parameterized, filtered URLs.


It’s messy, it’s bloated, and bots can’t easily crawl them. SEOs tend to counteract this bloat by “nofollowing the shit out of” faceted URLs. But when we do that, all of that long-tail gold disappears. So what’s the solution? As Luke says, “It’s all about balance!” (Side note: how cute is this photo??) Luke shared some ways to “make facets sexy” by: Understanding your site’s taxonomy Using filters only to add granularity Using “-” (dash) instead of “_” (underscore) Filtering parameter URLs in GA to spot opportunities Using a consistent structure Limiting indexable parameter options There were a bunch more actionable tips in this presentation, but we won’t spoil it all for you! Okay, wow, this presentation is EXTREMELY actionable for anyone who handles e-commerce sites.