Use remarketing to convert or build brand awareness

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It is very common for users of SaaS products not to immediately use the platform or to not register, especially if it requires the download of an application.

Use remarketing to align conversion goals with the buyer's journey.

For example, create a Facebook campaign using the goal of generating traffic to your website.

Then, use remarketing to drive conversions, such as downloads or user registrations.

Eye!

Because sometimes we believe that GDN, the Google display network , is a private hunting ground for conversion-oriented remarketing and, as many experts point out, if our brand does not have wide recognition in the market, remarketing can also be used as an excellent way to do branding.

The metrics will be different, but it will be a great way to expand the brand if we have a new product/service/brand.

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Use your data to create content marketing and PR campaigns
Most SaaS companies are sitting on a massive trove of data, but few are harnessing the full potential it has to tell great stories and drive market recognition.

HubSpot is one of the pioneers that has managed to take full advantage of the data provided by the use of the platform to make it more intuitive and to build user loyalty in such a way that a solid connection is created with the user.

Another of these exceptions is Womply, a software that is based on data generated by the millions of daily transactions they carry out for SMEs in the United States.

In addition to providing a seamless product experience, this SaaS company uses data to tell stories about trends in interactions between consumers and local businesses.

With this information, they prepare reports and studies that help them get mention dubai number for whatsapp s in media such as USA Today, BuzzFeed or Forbes.

Any SaaS company can follow this same pattern by creating content thanks to the millions of gigabytes of data generated by its most valuable asset: its users.


SaaS Marketing - Womply Content Marketing Example
Creative Tips for SaaS Marketing
To close this article on SaaS marketing, I want to share with you some creative tips that I have collected from the applications in this sector that I work with and with which I have the honor of collaborating.