How to replicate Bookings.com Social Proof Strateg

robiulhasan · Post by **robiulhasan** » Mon Dec 23, 2024 4:32 am

Unfortunately, the travel industry possesses some of the lowest conversion rates of any business.

A study released by Statista shows that smartphone browsers in the US convert on only .7% of their sessions, 2.4% on desktop. These figures don't improve much in other regions.

Using various forms of social proof to create both trust and urgency helps improve these metrics.

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6. Make Relevant Offers by Personalizing Recommendation in Real Time

After my initial search, I went back to the homepage to see how Booking.com incorporated my session data into their offers.

They did so in three major ways.

The most obvious are the recommendations. When I first visited Booking.com, they only knew my location. Therefore, they did their best to present offers that were relevant, based on other travers from my city.

There was no way for them to know that I was interested in visiting Puerto Vallarta.