Leads: qualifying them and boosting your developer’s sales!

[bitheerani319]

Nowadays, there is a lot of talk about the use of Digital Marketing to boost sales and leads. With the help of technology, this type of Marketing has become the main focus when it comes to online channels and media.

Why? Because the strategies used by Digital Marketing are not just focused on sales, but on the entire set of cultivating and practicing a good relationship with your audience, ultimately, your customer.

Being one of the most used and discussed marketing buy phone lists at the moment, Content Marketing is focused on engaging your target audience and, through the creation of relevant content, increasing the network of customers and potential customers, the so-called leads.

In this article, we’ve prepared some really cool material to talk about what leads are, what they’re for, and how to qualify them. Everything you need to capture more customers and increase your sales. Let’s go!

What are leads?
In Digital Marketing , leads are business opportunities. They are potential consumers who have shown interest in your product or service. This interest can be defined by filling out forms to download ebooks, for example, but who have somehow provided data, such as contact information (name, email, telephone, etc.).

In simple terms, a lead is a person who is close to your developer, that is, someone who maintains contact and is within reach of your company. But you need to remember: a lead is not yet a customer!

He may be a follower of your company on social media and even read the content on your blog, because a lead, by showing interest, goes much further than a visitor.

In this article, you will understand the importance of guiding the lead through a kind of “path” until the moment of purchase, this path is called a “ sales funnel ”. During the funnel, the lead discovers that there are problems to be solved and will find the solution within what your company has to offer.

Qualified leads: how to identify them?
Leads - Person using dart hitting target

Although the lead goes through the sales funnel, which can lead them to make their first purchase and establish a closer relationship with your developer, many may end up leaving because they realize they won't find what they need. And that's normal.

But what really matters to us is what reaches the bottom of the funnel ! With high potential and purchase intent, these are the so-called qualified leads.