A creative brief is a plan, a guide, a source of inspiration, a document containing a set of information necessary when creating an advertising campaign. It is the basic form of code phone number philippines exchange between the client and the agency. It contains the advertising audience, the market analysis, the budget and the ideas for execution. A good advertising brief is an investment that pays off many times over.
What do you win?
A coherent, simple and inspiring creative brief brings many different benefits to both the agency and the client. Effective communication allows you to achieve your business and marketing goals. Such a brief saves time, effort and money, which you will only invest in effective activities. By providing a framework budget for the advertising campaign, the advertising agency can propose options that best suit the capabilities and expectations of the brand. The brief serves not only the agency, but also you. By answering individual questions, by taking the time to analyze all the positive and negative aspects of your brand, you will be able to sort out everything you want to say about it.
What is a creative briefing?
When analyzing the underlying data, questions need to be answered:
What is currently happening in the market and in the sector?
How does the company compare to its competitors?
What is my client's situation?
What adversities will he face?
At the beginning of the process of creating a marketing brief, it is important to present the project, identify possible problems and plan the way forward.