Target customer
Regardless, if a copywriter or agency is familiar with your industry in general, don't assume they'll know exactly what audience you're targeting.
A digital marketing company might be looking for their writer to create a post about “Google Ads Tricks You Should Know.” However, if they don’t specify to the writer that they are focused exclusively on small eCommerce businesses, they could easily end up with a section about Service-based ads instead of a more relevant section about Shopping ads.
No one knows your audience better than you, so take the time to make sure your writing team knows who you're talking to and why .
Consider sharing the following details about your audience with your team:
How they benefit from your service
The specifics of your niche
The main pain points
Try to include a buyer persona if necessary.
A strategic copywriter will create a text specific to the audience you are targeting. The content phone code philippines produced should contain everything from the topic and keyword suggestions to the writing style with examples from previous posts.
Links and statistics
If you only have some general ideas for your topics or general keywords like "wedding planning tips" or "how to choose a wedding photographer," that's fine, as long as you're comfortable with letting the writer do some research on their own.
However, if you have more detailed information about what you hope to achieve, be sure to mention it. If you want a post about “wedding planning on a budget” and you want the writer to incorporate statistics about wedding planning costs in your region, you need to include that in your brief. Don’t assume that the information will be included by default.
Give your editorial team advance notice if there are specific studies, statistics, internal resources, links to your content, or products that you want highlighted. This way, the editor can create content around your suggestions rather than trying to compile all the existing information.
Remember that there is no magic number for how many links you should have in your article. Only add links that you think would be useful to the user.