Digitalisation is so important and vital that there are grants for the digitalisation of companies . You have all the information about the Digital Kit grants at:
Digitalisation aids. Digital Kit
One of the key technological advances for the digitalization of companies is CRM (Customer Relationship Management), that is, software for customer management .
In this article we want to how to get philippines number for whatsapp talk to you about CRM, how they can help your company, what advantages there are to using them in your business, and to know what types of CRM exist.
CTA - 7 reasons to integrate a CRM into your marketing and sales strategy
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What is a CRM
As we mentioned at the beginning of the post, CRM stands for “ Customer Relationship Management ” and is a software system that helps business owners easily track all communications and foster relationships with their leads and customers.
A CRM replaces the multitude of spreadsheets, databases, and applications that many businesses combine to track customer data. The result: organization, efficiency, better time management, and satisfied customers.
Customer management platforms, like CRMs, connect all of your lead and customer data, all in one place. A CRM consolidates all of the communications (form fillings, calls, emails, texts, and meetings), documents, quotes, purchases, and tasks associated with each lead and customer.
All teams, whether marketing, sales or customer service, can access these details at the right time to close a sale or provide exceptional after-sales service.
What is a CRM for?
A spreadsheet is great if you have fewer than 50 contacts, or are just tracking static information like name, email address, phone number, company name, website, etc.
But a spreadsheet can't compete with a CRM in tracking more complex and dynamic data, like which emails a contact opened, which pages they visited on your website, or their last purchase date.
CRM is always automatically updated as your leads and customers take action , whereas data in a spreadsheet becomes outdated the moment it stops being manually filled in.
Good CRM software shows at a glance how good a lead really is by scoring leads. This lead scoring is based on your own rules. For example, points can be added to a prospect record for important actions, such as submitting a form or clicking a link, so that the sales team can identify the most interesting leads to focus on.
Lead scoring is nearly impossible without a CRM.