Every company sometimes faces negative feedback from customers. If such feedback about your work appears, don’t be upset! Carefully review the feedback, draw conclusions about whether you made a mistake and how you can avoid it in the future. Be sure to send a response in which you apologize for the inconvenience and offer some kind of pleasant bonus. You definitely shouldn’t delete such feedback, ignore it or respond rudely – this can lead to a wave of negative comments towards the beauty salon.
Be sure to respond to all reviews that customers leave for you on maps
It is very important to work with reviews , and if you also paraguay mobile phone number list get ahead of such moments - negative comments, whether they are justified or not, are not scary for you. Work on the design of the information space around the company, add positive interesting news and other materials to it. And when searching for your salon, people will find not just negative or positive reviews, they will see the content that you invest in. In this case, your reputation will not be affected by fake or unfounded negative reviews.
Mistake #5: You can save on content
Don't expect a big response and success if you buy advertising in popular sources. A source for publication alone is not enough - the main role is played by the content you post: its structure, relevance, originality and writing style.
Do not forget about how such information will be displayed in the search, because search engines promote the content that corresponds to the required volume, structure, availability of photos and videos, as well as feedback in the form of reviews or comments. That is why you need to invest a lot of time and resources in content - then the article will be read by the maximum number of people and it will receive a great response.
Leave links to articles in your social networks, on your website, and in various thematic communities. Additionally, you can create mailings for clients and launch advertising in social networks.
Mistake #6: There is no need to launch a loyalty program
Not every beauty salon considers it necessary to launch a loyalty program in its business. But this is a big mistake, because with a good loyalty program, the promotion of a beauty salon can become much more productive, and attracting new clients and retaining old ones becomes easier.
A loyalty program is a marketing event that motivates customers to return to you for services again and again. It includes customer loyalty cards, various multi-level promotions and communication with customers. Customers will be able to receive all relevant newsletters directly to an electronic card, which will be in Apple Wallet or Google Pay.
Many world-famous companies have gained such popularity thanks to their loyalty program. For example, Starbucks is one of the most popular coffee shops. Millions of customers choose it for its personalized approach to each of them. Everyone who knows about Starbucks immediately remembers the branded cup with the customer's name on it. And regular customers get more - for each purchase for a certain amount, they are awarded bonuses, which in the future can be exchanged for various gifts. To participate in the loyalty program, customers use the brand's application, with which they pay for orders and accumulate bonuses - stars. For these stars, they can receive free treats or purchase branded souvenirs. And thanks to the centralization of customer transactions, the coffee shop receives data on their preferences and forms personalized offers. Such a program helps you attract customers who will be satisfied with the service and personal attitude towards them.