LR3: Genderless and sizeless fashion is a reality
Posted: Mon Jan 20, 2025 9:35 am
In this new installment of Stories we talk to Louis Rubi and Daniel Corrales, founders of LR3, a clothing brand that elegantly distances itself from fast fashion and advocates for ending the norms established by the industry. Without forgetting solid and, above all, ethical foundations for creation.
90-60-90. Slender legs go with everything. Height is important for women, but more so for men, but they should forget about wearing high heels… Endless beauty standards dictate trends, often impossible, followed to the letter by fashion brands. Or so it was until now…
Goodbye, gender. Hello, timeless inclusivity.
“LR3 was created to change and simplify the creation process, but indonesia phone number list all, with the idea of offering an alternative purchasing method,” says Louis Rubi, one of the founders of LR3.
Her intention is to inspire people with her clothes. To have fun with clothes, regardless of their body type, age, gender, culture… “We don’t believe in beauty archetypes, nor in restrictions or rules about what we can or can’t wear.”
One of their most special features is that they work with a single size, a real blow on the sewing table that sends the: my body is X and only X fits me for a walk . And we are not talking about an exclusive size, on the contrary. It is a universal size, designed and made for any type of body, regardless of size or shape.
“The sizing system has many negative connotations, and for many people it is a limitation that creates insecurity,” says Louis. Each pattern is developed after testing it on several people. “We look for proportions that adapt to different bodies at the same time, so that the garments have an adaptation system.”
90-60-90. Slender legs go with everything. Height is important for women, but more so for men, but they should forget about wearing high heels… Endless beauty standards dictate trends, often impossible, followed to the letter by fashion brands. Or so it was until now…
Goodbye, gender. Hello, timeless inclusivity.
“LR3 was created to change and simplify the creation process, but indonesia phone number list all, with the idea of offering an alternative purchasing method,” says Louis Rubi, one of the founders of LR3.
Her intention is to inspire people with her clothes. To have fun with clothes, regardless of their body type, age, gender, culture… “We don’t believe in beauty archetypes, nor in restrictions or rules about what we can or can’t wear.”
One of their most special features is that they work with a single size, a real blow on the sewing table that sends the: my body is X and only X fits me for a walk . And we are not talking about an exclusive size, on the contrary. It is a universal size, designed and made for any type of body, regardless of size or shape.
“The sizing system has many negative connotations, and for many people it is a limitation that creates insecurity,” says Louis. Each pattern is developed after testing it on several people. “We look for proportions that adapt to different bodies at the same time, so that the garments have an adaptation system.”