In recent years, NGOs and social organizations have faced a constant challenge: capturing the attention of an audience t

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Helping people take control of their own situation or the cause the organization advocates for. This may include providing resources, training, or support so that people affected by the issue can advocate for themselves.

Generating long-term impact
Working towards sustainable and lasting change in society or the community in relation to the cause. This involves setting long-term goals and monitoring measures to assess the ongoing impact of the campaign.

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What is a social campaign, example?
A social campaign is a series of strategic and planned actions designed to promote positive social change or to raise public awareness about a specific issue. These campaigns are typically carried out by non-profit organizations, government agencies, businesses, or groups of individuals seeking to raise awareness, educate the public, or mobilize society around an important cause.

A clear example of a social campaign can be those that some organizations carry out to raise awareness about smoking or alcohol consumption . These strategies usually include publications in traditional media, but also on social networks and other digital channels in order to help people who struggle with these situations.

Discover our guide: Responsible influence

How to create a creative social campaign with influencers for NGOs, examples?
Creating a creative social campaign with influencers for an NGO involves selecting profiles that are similar and committed to the cause that the organization promotes from the very beginning .

In addition, it is essential to clearly define the objectives of the campaign and the message we wish to convey in relation to the NGO's cause. This will establish a clear basis for effective collaboration with the content creator. vp maintenance mailing lead Once this is established, the non-profit organization can contact the profiles that can best represent the message. Depending on the nature and corporate name of the organization, the agreement may or may not have financial compensation. Sometimes, influencers are sensitive to the causes and feel identified to such an extent that they decide to make the posts free of charge.

Once the type of collaboration is clear, the next step is to define the creative concept , which will touch the hearts of the thousands of people who are on the different social networks. Our recommendation for NGOs is that at this point they can rely on and listen to the ideas of the content creators, since this is precisely their area of ​​expertise.

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The content generated should be authentic and moving , using a variety of formats that resonate with the audience, such as personal stories, testimonials, images, videos, among others. It is also important to incorporate a clear call to action in each post, encouraging followers to take concrete action, such as donating or joining as a volunteer.

Finally, to amplify the reach of the images, videos and other posts shared as part of the campaign, it is necessary to replicate them on other channels both online and offline.