Use the Instagram carousel feature to introduce new products

[shaownhasan]

Since carousels support a mix of belize b2b leads images and videos, they are perfect for showcasing multiple products from a new product lineup. They're also great when you want to introduce your customers to some of the most exciting features of your new product. Since Instagram often displays carousels multiple times in followers’ feeds (showing a different carousel card each time), this content type can give you multiple opportunities to get your products in front of your audience.

Below, @grammarly uses a carousel post to introduce the software platform’s new product, GrammarlyGO. The first carousel card is an animated announcement, and subsequent cards walk customers through some of the features of this AI writing tool. To increase awareness of the new product, @grammarly has pinned the post to the brand’s Instagram grid.

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You can pin product launch posts to your Instagram grid by opening the menu of any published post and clicking "Pin to your profile." Remember, your most recently pinned post will automatically appear first on the grid, and you can pin up to three. So if you plan to pin multiple product post-posts to the grid, select the last post you want to show first.

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While carousel posts often rank higher than reel posts in terms of engagement, short videos tend to engage non-followers better than any type of Instagram content. So when you want to increase brand awareness among people who don’t already follow your Instagram account, Reels posts can be a smart choice for product launches.