increase the number of potential customers in the store, but also to understand the profile of mobile users interested in the brand . The analysis of the data offered by TAPTAP becomes an important source for the company's future strategic decisions.
Gemma Díaz, Strategy & Digital Innovation Director at Adcity (Havas Group) ,belize phone number said that “the use of geo-audiences allows us to more effectively profile and interact with the brand’s target audience in a contextual manner, with location being the key element to maximise this interaction and subsequently measure the impact of each medium on business results.”
For his part, Juan Teulón, Global Director of Marketing & Ecommerce at Unode50 , explains that “in markets like Spain where brand awareness is higher, the use of MOOH campaigns as a consideration and purchase booster is essential. In this way, we use outdoor advertising more tactically, aligning it with key commercial moments and focusing on generating internal traffic in stores during periods of high conversion rates. The result not only shows a contribution in traffic, but also an improvement in the rest of our retail KPIs, making the ROI easily measurable, which in this case was very positive.”
Álvaro Rodríguez, Sales Director at TAPTAP , adds that “it has been a real success story for us to work hand in hand with a specialist like Adcity, who has understood the client’s KPI in a very clear way. Adcity, specialists in OOH, have been able to use technology to interpret the outside world, and we have been very scrupulous in the advertiser’s main objective, measuring traffic to the store. This three-way work has allowed us to demonstrate that the smartphone is the bridge between online and offline activation, and the largest source of data to analyse the customer journey.”