CX and Rental: a business model where the consumer is the protagonist

[nurmohammadkhan]

Having emerged within the sharing economy , Rental has managed to carve out its own space within the complex system of daily transactions, and has established itself as one of the alternative solutions to traditional economic relationships of purchase and consumption .

Digitalization , in recent years, has not only redesigned the interna qatar whatsapp resource l processes of Rental but, above all, has transformed the touchpoints and the ways in which customers interact with and towards brands . In other words: it has laid the foundations for rethinking the Customer Experience (CX) , which is destined to become an increasingly fundamental asset in which to invest to grow individual companies and the sector as a whole.

In a recent article we talked about rental as the new frontier of the sharing economy . That it represents a competitive challenge to long-standing and consolidated organizations is easy to see. For example, looking at the radical changes that are shaping the demand for transportation - with car sharing shaking up the taxi industry - or looking at the redefinition of housing dynamics in the rental and hospitality market - in this case with often controversial consequences and much debated today.