As for ad fraud , the report reflects the decrease in fraud in optimised campaigns. In Spain, fraud is up slightly in desktop display and mobile web, and remains at 0.5% in the case of desktop video. However, in desktop display the figure has increased at a slower rate than the world average (0.1% versus 0.3%). And, in all formats, it is below the global figure.
who are the worst off in terms of fraud. In desktop, argentina phone number Japan (2.6%), the United States (1.9%) and Australia (1.5%) have data above the global average.
Brand risk
Across almost all devices and formats, Italy emerges as the safest market for brands, with the exception of mobile web video, where Australia's brand risk rate of 4.8% is below Italy's 4.9% in the first half of 2019.
As for Spain, brand risk has decreased by only 0.1% and is in line with the global average for desktop display, while for desktop video it has dropped from 5.7% to 4.4% and is below the global average of 6.9%. It is the second market with the lowest figure, after Italy (3.2%).
In mobile web display, the percentage has increased from 4.3% to 5.5%, although it is still below the global average of 5.9%. In mobile web video, it has increased from 5.2% to 5.6%, although it is the third best figure, behind Australia and Italy.