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Removes ambiguity: When you have a well-defined sales cycle, you have a machine that takes the busy, unproductive work of wondering what to do next out of your hands. Your sales team will have clear tasks and guidelines about how to proceed based on prospect actions and can focus on building the relationship, which is crucial for sales.
The 8 stages of the sales cycle
Read on to learn more about the eight main stages of the sales cycle, including a foundational step to ensure a successful close.

1. Researching
Before you start prospecting, it’s important to get a clear understanding of your ideal customer, to build an accurate ideal customer profile (ICP).

Your ICP describes the type of company or individual that will benefit the most from your product or service and, in turn, will help you reach your revenue goals.

When you’ve completed this stage, you should have one or more descriptive profiles that include information such as industry, location, number of employees, etc.

2. Prospecting
A view into Nutshell CRM's customer management features
In the official first stage of the sales cycle, the sales team researches macedonia mobile phone number and compiles companies—prospects—that best fit the description outlined in your ICP.

By the end of this stage, you’ll have a contact or list of prospects that your team can contact.

A best practice at this stage is to do some research on your prospect before reaching out, so you can personalize your outreach.

A great tool during the prospecting stage is a customer relationship management (CRM) platform. A CRM helps you manage customers and prospects by storing contact data, your team’s notes, and a complete history of your interactions, including phone calls and emails, so you can get the big picture of each relationship and optimize every interaction.

With the CRM features in Nutshell, you can manage relationships, gain oversight of your sales processes, generate advanced reports, implement email automation, and much more.