But the overall number of brand mentions wasn’t the most important determining factor for how well-loved each brand was. Instead, it was how people talked about the brands. Which brands engaged people the most effectively? Which inspired the best feelings and attracted the least criticism? Which did people actually say they loved and would recommend to others? Here’s the shortlist of the brands that came out on top.
Huda Beauty Moulinex M.A.C. Benefit Cosmetics Tefal Urban Decay Universal Music Group Kayo hotels and motels email list Sports Swiss Airlines Deezer International skincare and cosmetics brand Huda Beauty occupied the top spot with good reason. Launched in 2013 by influencer Huda Kattan, Huda Beauty has since become one of the world’s fastest-growing cosmetics brands. Not only does it produce high-quality products the world loves, but the story of how Kattan built Huda Beauty into an iconic global brand has inspired countless influencers and gotten them talking.
French kitchen appliance brand Moulinex and fellow cosmetics giant M.A.C. weren’t far behind Huda in popularity. When the world fell in love with baking during the pandemic, Moulinex capitalized on it by providing top-tier tools that made becoming a kitchen master easy and fun. Meanwhile, M.A.C. rose from the 27th position in 2020’s study when famous South Korean influencer Lalisa Manoban became the new face of the brand.