Integrate web and mobile If your company has both web and mobile businesses, content can serve as an excellent bridge between the two channels. Take Rock Content, for example. Our business is primarily web-based, and our blog has about 25% of readers consuming our content via mobile devices. If we launch a mobile app, we will already have an audience to promote our app in its native environment: smartphones and tablets.
6. Go beyond the website Unlike traditional strategies, content can — and should — go beyond your website. In golf courses email list most Content Marketing strategies, the important thing is to attract visitors to the company’s website. When it comes to mobile apps, the biggest acquisition channels, following paid media, are social media mentions. If you can project yourself into content channels where your buyer personas are, don’t hesitate to invest in it.
For example, if you own a marketing app, blogging on channels like World of Marketing, HubSpot, and our blog, can be a great idea to introduce your product to new audiences. 7. Take advantage of retention Content Marketing has the potential to engage and retain your users. If your app has retention issues and users don’t come back to it, increasing content production can result in more push notifications.