In fact, it is estimated that word of mouth alone drives $6 million in consumer spending every year. However, going viral isn’t your end goal. Your end goal is to boost your business by making sales and generating profits. Shares, likes, retweets, links, and SEO rank can indicate effective content, but this isn’t always the case. If you want to growth hack your Content Marketing, you need to know how effective each piece of content is.
Start by analyzing your website statistics: Which blog pages are people reading before canadian hospitals email list making a purchase? Which pages bring in the most subscribers? It’s also a good idea to analyze your financial reports for sales made online, and compare them to your online statistics. Doing so can help you see which pages bring in the most profits. You may be surprised to find that the pages that generate the highest number of sales aren’t necessarily the most profitable.
customers that spend large sums of money at your store. Talk to your salespeople. They may have insight into how people are hearing about your business. Maybe the most effective content is not the article that gets the most clicks online but the content that gets people to your local outlet. Finally, compare the cost of creating certain types of content with the return on investment.