Artificial Intelligence in Digital Marketing: 3 Strategies
Posted: Sat Jan 04, 2025 4:46 am
If this title sounds like a bit of a surprise, don’t worry. In this article, you’ll learn about the benefits of artificial intelligence in digital marketing, where to use it, and the best strategies.
artificial intelligence applied in marketing
We must keep in mind that artificial intelligence is already a reality and the positive things it can do for digital marketing are indisputable.
Even with the increased use of AI, it is a fact that this is still a subject that generates a lot of curiosity and doubt among people.
Therefore, in this post, we will address some important australia email list points and explain the best strategies for using AI in conjunction with digital marketing.
What is Artificial Intelligence?
Most people have certainly heard of artificial intelligence, however, few know what it really is.
Artificial Intelligence (a term in English in free translation) is a technology that automates decisions based on data.
In this way, it works in three main steps:
Automated data collection;
Analysis of the information collected;
Interpretation of the data obtained;
In this post we are talking specifically about the relationship between artificial intelligence and digital marketing, but it is worth noting that it is already used in different channels and for different purposes.
We can almost always find AI strategies in processes that require speed in actions.
Therefore, when it comes to digital marketing, we can say that this technology can help by collecting data related to consumer profiles and their purchasing journey.
After analyzing this data, it is possible to create much more assertive and rapid actions.
Artificial Intelligence in Digital Marketing – How to Use It?
Initially, we can see AI being used more in actions that require less human skill, for example:
Message processing;
Data analysis;
Automation of decision making;
Generation of some content;
Ad optimization;
Real-time content personalization;
A clear example is the AI techniques used for text production (unlike this article, which was produced by ourselves . We even talked about this in a post on our Instagram !
Let’s take a closer look at how artificial intelligence in digital marketing is being used to optimize ads. The goal here is to have a qualified target audience.
Mass Communication
Good communication is essential in digital marketing, but we know how difficult it is to get the tone right for mass communication .
At first, our goal is to reach as many people as possible and we always reach a lot of people who are not that interested in our product.
So, wouldn’t it be good, from the beginning, to be able to work with an audience that is more likely to buy what you offer?
Segmentation
A priori, ads need to be created by humans, but then we can use artificial intelligence to segment campaigns and achieve better results.
Segmentation has already proven to be extremely effective, given that it eliminates those audiences that are not interested in the niche.
This way, we only use our energy and money on potential consumers.
The targeting tools offered by the platforms are not that efficient. For example, if your business is local, it is common to choose a region to show the ad.
However, not everyone in your region is looking for the solution your business offers.
Targeting ads too much can be very risky, as the reach decreases significantly and the price per click or conversion increases.
Machine learning
AI can certainly collect, analyze and use much more data than humans can. Therefore, it has a greater ability to segment campaigns.
In the case of robots that work on ads, the machine needs to learn what conversion is. It will then be prepared for the following steps:
Analysis: in this first stage, the robot tries to identify patterns that occur whenever the ad is displayed.
Validation: After defining some patterns, the machine defines which people are most likely to buy and shows the ad only to them.
Finalization: at this stage, the robot can already map both the volume of data and people's behavior patterns.
Benefits of Artificial Intelligence in Digital Marketing
With this information alone, you should have already noticed that the use of artificial intelligence in digital marketing is no longer a dream.
Big brands are investing heavily in this technology and the results are the best possible.
You must be wondering: but what are the benefits? Just targeting ads?
artificial intelligence applied in marketing
We must keep in mind that artificial intelligence is already a reality and the positive things it can do for digital marketing are indisputable.
Even with the increased use of AI, it is a fact that this is still a subject that generates a lot of curiosity and doubt among people.
Therefore, in this post, we will address some important australia email list points and explain the best strategies for using AI in conjunction with digital marketing.
What is Artificial Intelligence?
Most people have certainly heard of artificial intelligence, however, few know what it really is.
Artificial Intelligence (a term in English in free translation) is a technology that automates decisions based on data.
In this way, it works in three main steps:
Automated data collection;
Analysis of the information collected;
Interpretation of the data obtained;
In this post we are talking specifically about the relationship between artificial intelligence and digital marketing, but it is worth noting that it is already used in different channels and for different purposes.
We can almost always find AI strategies in processes that require speed in actions.
Therefore, when it comes to digital marketing, we can say that this technology can help by collecting data related to consumer profiles and their purchasing journey.
After analyzing this data, it is possible to create much more assertive and rapid actions.
Artificial Intelligence in Digital Marketing – How to Use It?
Initially, we can see AI being used more in actions that require less human skill, for example:
Message processing;
Data analysis;
Automation of decision making;
Generation of some content;
Ad optimization;
Real-time content personalization;
A clear example is the AI techniques used for text production (unlike this article, which was produced by ourselves . We even talked about this in a post on our Instagram !
Let’s take a closer look at how artificial intelligence in digital marketing is being used to optimize ads. The goal here is to have a qualified target audience.
Mass Communication
Good communication is essential in digital marketing, but we know how difficult it is to get the tone right for mass communication .
At first, our goal is to reach as many people as possible and we always reach a lot of people who are not that interested in our product.
So, wouldn’t it be good, from the beginning, to be able to work with an audience that is more likely to buy what you offer?
Segmentation
A priori, ads need to be created by humans, but then we can use artificial intelligence to segment campaigns and achieve better results.
Segmentation has already proven to be extremely effective, given that it eliminates those audiences that are not interested in the niche.
This way, we only use our energy and money on potential consumers.
The targeting tools offered by the platforms are not that efficient. For example, if your business is local, it is common to choose a region to show the ad.
However, not everyone in your region is looking for the solution your business offers.
Targeting ads too much can be very risky, as the reach decreases significantly and the price per click or conversion increases.
Machine learning
AI can certainly collect, analyze and use much more data than humans can. Therefore, it has a greater ability to segment campaigns.
In the case of robots that work on ads, the machine needs to learn what conversion is. It will then be prepared for the following steps:
Analysis: in this first stage, the robot tries to identify patterns that occur whenever the ad is displayed.
Validation: After defining some patterns, the machine defines which people are most likely to buy and shows the ad only to them.
Finalization: at this stage, the robot can already map both the volume of data and people's behavior patterns.
Benefits of Artificial Intelligence in Digital Marketing
With this information alone, you should have already noticed that the use of artificial intelligence in digital marketing is no longer a dream.
Big brands are investing heavily in this technology and the results are the best possible.
You must be wondering: but what are the benefits? Just targeting ads?