This is the name of the game: these mechanisms are fed extensive databases, and their objective is to compile information to resolve problems and questions. Hence, by definition, content created through AI won’t be original. So, to answer the title question: what is high-quality content? It’s content that provides knowledge or entertainment to your persona, according to what they need and think in each stage of the funnel.
Even though it’s scalable, sharing information is not as important as sharing experience. That petroleum manufacturers email lists is why so many companies have new hires shadow more senior professionals. The theory is great, but only someone who experienced a similar problem can empathize with another in the same situation. However, this doesn’t mean we should rule out AI from our content strategies.
Instead, we need to be smart about how to use it. AI and Content Strategy Since these models have access to so much data—be it demographic or related to content consumption—AI tools can be a great asset when creating your content strategy. Using myself as an example, I don’t have a large content base that would let me build a data-driven persona. At the same time, I want something more certain than a proto-persona.