Reid further emphasized the continued interest in deeper exploration “In reality, people do want to click to the web, even when they have an AI overview. They start with the AI overview and then they want to dig in deeper.” This interview was conducted by The Associated Press, providing insights into the evolving impact of AI on search behaviors.
This indicates that while the overviews provide a starting point, they do not necessarily restaurant email list replace the deeper engagement that comes with visiting actual web pages. If this is really true, we have to wait and see. Testing and Analytics Marketers must employ rigorous testing and analytics to understand how changes in Google’s search features affect user behavior. Analyzing trends in search query responses and adapting to the feedback loop provided by AI Overviews will be critical.
This means continuously refining content to align with what AI finds most useful and relevant, potentially shifting how marketers evaluate their online content’s effectiveness. Marketers must employ rigorous testing and analytics to understand how changes in Google’s search features, including AI Overviews, affect user behavior. The recent data collected by Brodie Clark, an independent SEO Consultant, provides valuable insights into the deployment of AI Overviews. Brodie Clark’s insights from Semrush Sensor reveal that as of May 17th, AI Overviews were officially tracked as a SERP feature, akin to other elements like “People Also Ask,” image snippets, and sitelinks, for non-logged-in users in the US.