Social Media or SMS Marketing: Which is Best for Your Business?
Posted: Sat Jan 04, 2025 4:15 am
In today’s age, mobile phones have become the primary method of communication. That’s why communication channels such as social media and bulk SMS marketing have become leading options for businesses looking to expand their reach, improve engagement levels, drive automation, boost profitability, and increase conversion rates.
If you're torn between these two popular marketing methods, we've compiled a list of comparisons to help you decide.
Reach
Social networks
Since the social media boom in the early 2000s, platforms like Facebook and pakistan whatsapp list Twitter have become mainstream sources of entertainment, culture, and advertising, attracting millions of visitors every day. About 80% of the French population are active social media users, but it's worth noting that they don't focus on just one channel.
So if you have access to more people, you're also competing with more brands.
SMS
In France, 95% of adults own a mobile phone , making it arguably the most accessible method of communication for marketers. Unlike social media, SMS messages are not dependent on an internet connection – they will always be received as long as the recipient has a network connection.
Additionally, 98% of SMS messages are opened and read within three minutes of being sent. Additionally, text messages are easily opened and managed by individuals across multiple generations, while social media may require a more tech-savvy customer.
Commitment
Social networks
The popularity of social media has made it overloaded with thousands of brands trying to get their message across simultaneously. Even if you create exceptional content, its reach can be hampered by the communication channel you choose.
Depending on the industry, the average reach of a post on Facebook is around 5.17% . The engagement rate is around 3.39%.
SMS
SMS is a powerful tool because it is a direct and personal form of communication. People are less likely to give out their phone number, and when they do, you can be sure that they will receive your message and respond to it. After all, the French check their phones for 3.5 hours a day.
Automation
Social networks
Automating social media posts has proven to be difficult. In fact, many platforms will flag this behavior as suspicious, and some may even restrict your account. A restricted account can cause a lot of problems for your marketing campaign, costing you time and money in the long run.
SMS
SMS automation is an integral part of any SMS marketing campaign. It allows you to segment your database, personalize your messages, and build a deeper connection with your customers. Based on their age, location, or preferences, you can send them targeted rewards, offers, and information that drives conversions.
Profitability
Social networks
One of the great things about social media is that it’s accessible to everyone. Creating an account and producing content is free. Increase your reach and chances of being seen by the right audience by paying for promotional ads such as Facebook ads, which can cost anywhere from 50 cents to 10 Euros.
SMS
On the other hand, SMS marketing is directly tailored to your database. The high open rate of this service, combined with a personalized database, offers a better return on investment. Around 45% of SMS campaigns generate a positive ROI . Combine this with other strategies, such as social media, and you can see this ROI reach over 50%.
Conversion rate
Social networks
Conversion is a goal that lies at the heart of most marketing strategies. Generally speaking, social media conversions are difficult to quantify due to the large number of platforms and metrics to analyze.
However, Shopify claims that Facebook has the highest conversion rate for all ecommerce social traffic at 1.85%. Overall, the average social media conversion rate for ecommerce is 2.2%.
If you're torn between these two popular marketing methods, we've compiled a list of comparisons to help you decide.
Reach
Social networks
Since the social media boom in the early 2000s, platforms like Facebook and pakistan whatsapp list Twitter have become mainstream sources of entertainment, culture, and advertising, attracting millions of visitors every day. About 80% of the French population are active social media users, but it's worth noting that they don't focus on just one channel.
So if you have access to more people, you're also competing with more brands.
SMS
In France, 95% of adults own a mobile phone , making it arguably the most accessible method of communication for marketers. Unlike social media, SMS messages are not dependent on an internet connection – they will always be received as long as the recipient has a network connection.
Additionally, 98% of SMS messages are opened and read within three minutes of being sent. Additionally, text messages are easily opened and managed by individuals across multiple generations, while social media may require a more tech-savvy customer.
Commitment
Social networks
The popularity of social media has made it overloaded with thousands of brands trying to get their message across simultaneously. Even if you create exceptional content, its reach can be hampered by the communication channel you choose.
Depending on the industry, the average reach of a post on Facebook is around 5.17% . The engagement rate is around 3.39%.
SMS
SMS is a powerful tool because it is a direct and personal form of communication. People are less likely to give out their phone number, and when they do, you can be sure that they will receive your message and respond to it. After all, the French check their phones for 3.5 hours a day.
Automation
Social networks
Automating social media posts has proven to be difficult. In fact, many platforms will flag this behavior as suspicious, and some may even restrict your account. A restricted account can cause a lot of problems for your marketing campaign, costing you time and money in the long run.
SMS
SMS automation is an integral part of any SMS marketing campaign. It allows you to segment your database, personalize your messages, and build a deeper connection with your customers. Based on their age, location, or preferences, you can send them targeted rewards, offers, and information that drives conversions.
Profitability
Social networks
One of the great things about social media is that it’s accessible to everyone. Creating an account and producing content is free. Increase your reach and chances of being seen by the right audience by paying for promotional ads such as Facebook ads, which can cost anywhere from 50 cents to 10 Euros.
SMS
On the other hand, SMS marketing is directly tailored to your database. The high open rate of this service, combined with a personalized database, offers a better return on investment. Around 45% of SMS campaigns generate a positive ROI . Combine this with other strategies, such as social media, and you can see this ROI reach over 50%.
Conversion rate
Social networks
Conversion is a goal that lies at the heart of most marketing strategies. Generally speaking, social media conversions are difficult to quantify due to the large number of platforms and metrics to analyze.
However, Shopify claims that Facebook has the highest conversion rate for all ecommerce social traffic at 1.85%. Overall, the average social media conversion rate for ecommerce is 2.2%.