BtoB predictive marketing: a real opportunity
Posted: Sat Jan 04, 2025 4:06 am
Increasingly conceptualized in the marketing universe, is prediction Phone number library the future of customer relations? BtoB predictive marketing has the same values as BtoC. Its main objective is to give companies information on the purchasing intention of a potential customer. Thanks to this basic principle and new technologies, it is now possible to know whether or not someone is interested in your products and services.
With the massification of data, companies have the power to anticipate a person's needs. Big Data in particular allows this and therefore to push information to a potential lead. In addition, the latter will engage the more he is about to buy.
Predictive marketing is just as, if not more, important in BtoB than in BtoC. Indeed, since decision-making processes are longer, you need to know how to anticipate and when to push a concrete offer. In addition, BtoB products or services are more expensive than those in BtoC. Since the time for reflection is longer, knowing how to make an offer at the right time is essential.
From then on we will see what is BtoB predictive marketing, its usefulness and its materialization?
BtoB predictive marketing can be defined as the means of knowing the actions of a prospect. Today, a Google study shows that 74% of Internet users do research on the web before making a purchase. This habit is reflected in our professional daily lives.
To give a more precise definition, BtoB or BtoC predictive marketing brings together several points and uses which are:
The so-called churn prediction which consists of predicting the phenomena linked to the loss of customers. This is one of the key points of the prediction because it allows to measure the strategic commercial actions but also the quality of the services sold.
Product recommendation which is usually pushed by suggested posts via ads or adwords
Lead scoring allows you to detect the number of actions taken by a potential customer on your site. The higher the score, the more likely they will be to buy your products or services. Combining lead scoring with marketing automation will allow you to personalize your actions with your prospects.
With the massification of data, companies have the power to anticipate a person's needs. Big Data in particular allows this and therefore to push information to a potential lead. In addition, the latter will engage the more he is about to buy.
Predictive marketing is just as, if not more, important in BtoB than in BtoC. Indeed, since decision-making processes are longer, you need to know how to anticipate and when to push a concrete offer. In addition, BtoB products or services are more expensive than those in BtoC. Since the time for reflection is longer, knowing how to make an offer at the right time is essential.
From then on we will see what is BtoB predictive marketing, its usefulness and its materialization?
BtoB predictive marketing can be defined as the means of knowing the actions of a prospect. Today, a Google study shows that 74% of Internet users do research on the web before making a purchase. This habit is reflected in our professional daily lives.
To give a more precise definition, BtoB or BtoC predictive marketing brings together several points and uses which are:
The so-called churn prediction which consists of predicting the phenomena linked to the loss of customers. This is one of the key points of the prediction because it allows to measure the strategic commercial actions but also the quality of the services sold.
Product recommendation which is usually pushed by suggested posts via ads or adwords
Lead scoring allows you to detect the number of actions taken by a potential customer on your site. The higher the score, the more likely they will be to buy your products or services. Combining lead scoring with marketing automation will allow you to personalize your actions with your prospects.