Determine if you could enhance any of the pages with video
Posted: Sat Jan 04, 2025 3:56 am
Double-check for good internal links, CTAs, and other optimization. Video performance: Since Google Analytics tracks page views, you need to tweak the report to check in on your videos. Create an event, add the video variables, then set up a trigger. Fix: When reviewing your video play event report, answer the following: Where do videos perform best, on-site or YouTube? Could other pages with high bounce rates and low time-on-page use videos? Could the play-rate be improved with better thumbnails? One recipe for improving thumbnails is to feature a headshot of a person in the video, along with the video title.
The big four: Here we’re referring to four types of pages Crestodina says can be significantly life insurance email list improved with a few small tweaks. Traffic Champs: Pages with high search traffic can be improved by: Adding CTAs that link to: Product and service pages. Related articles with high click-through rate (CTR) headlines. Related articles with high conversion rates. Adding video. Writing the adjacent article. Potential Champs: Pages with low search traffic but high Page Authority can be improved by: Rewriting and relaunching, with a focus on: SEO and other optimization.
Adding details, answers, video, and length. Building a link to the page from a related guest post. Falling Stars: Pages with declining search traffic can be improved with the same tactics used on Potential Champs. Better Mousetraps: Pages with high conversion rates are superstars and need to be promoted everywhere. This includes: Linking to them from Traffic Champs. Promoting heavily on social media platforms.
The big four: Here we’re referring to four types of pages Crestodina says can be significantly life insurance email list improved with a few small tweaks. Traffic Champs: Pages with high search traffic can be improved by: Adding CTAs that link to: Product and service pages. Related articles with high click-through rate (CTR) headlines. Related articles with high conversion rates. Adding video. Writing the adjacent article. Potential Champs: Pages with low search traffic but high Page Authority can be improved by: Rewriting and relaunching, with a focus on: SEO and other optimization.
Adding details, answers, video, and length. Building a link to the page from a related guest post. Falling Stars: Pages with declining search traffic can be improved with the same tactics used on Potential Champs. Better Mousetraps: Pages with high conversion rates are superstars and need to be promoted everywhere. This includes: Linking to them from Traffic Champs. Promoting heavily on social media platforms.