MAIN CONCLUSIONS ON A REGIONAL BASIS

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Asia-Pacific
62% of store managers view their employer more positively if they have a mobile device for work.
Nearly half of store managers say a mobile point-of-sale (mPOS) device helps them do a better job.
Europe and Middle East
Seventy-four percent of retail decision-makers say the growth of e-commerce is driving increased interest in solutions that help meet rising customer expectations and a focus on investing in more advanced logistics solutions.
More than three-quarters of retailers agree that managing online order returns is a significant challenge.
Latin America
Both consumers and store managers believe that the buy bulk sms service former have better access to information than the latter.
Ninety-nine percent of IT decision-makers in the retail sector say they believe there is an urgent need to adopt better inventory management solutions that can ensure greater accuracy.
North America
Only 11% of consumers trust retailers completely when it comes to protecting their personal data, the lowest figure compared to other industries included in the study, including healthcare, financial institutions, and technology companies.
Nearly 7 in 10 store managers said electronic shelf labels would have a positive impact on the customer experience, and 54% of customers surveyed said they were more likely to read them.
“ Our study reveals that customer expectations are rising, ” said Jeff Schmitz, Senior Vice President and Chief Marketing Officer, Zebra Technologies . “ As retailers address challenging customer expectations, they should also be concerned about providing a more trusted and personalized shopping experience that gives customers what they want, when, where and how they want it. ”