The long answer to Is Facebook Twitter and other social marketing strategies good business sense
Posted: Tue Jul 01, 2025 7:10 am
The long answer is as unique as your business, however some of the more general points are:
You get a mechanism to communicate with your customers and prospects as often as you want
Your customers and prospects get to respond and comment too
Whether they are happy or not, it's all good because it gives you the opportunity to address issues that you would never have known existed
The only time you should censor a comment is if it is malicious, inappropriate or derogatory
Referral business is often the most profitable in terms of customer acquisition. Social media makes it easy for customers to share their experiences
The whole social media landscape is about interacting with the community and building loyalty through honest and straight-forward dialogue.
Posts must be engaging such as:
Hey! Here's how one of our customers benefited by using product X in a new way
There's an important update for product Y on our website
Last Friday our company lunchtime pool comp was held - here are some photos
Sign up for this Event on that Day
You get the drift...
You Spoke - We Listened
These days it's not enough to have a professional end image manipulation service engaging website. Businesses need to consider their online presence as a sales, marketing and support function that should be contributing to the overall success of the business.
If you are not engaging with your customers and prospects online then you may be missing out. I have realised that in order to help fire up this latent business development engine you need a plan. That's where we can help.
Facebook
Twitter
Google Adwords campaigns
Email Marketing
Blogging
Print advertising
Mini-sites (also known as landing pages, lead capture pages or more colloquially - squeeze pages
On-page chat facilities (new)
How much is the business willing (or able) to take on
How will the statistics be reported and how often.
You get a mechanism to communicate with your customers and prospects as often as you want
Your customers and prospects get to respond and comment too
Whether they are happy or not, it's all good because it gives you the opportunity to address issues that you would never have known existed
The only time you should censor a comment is if it is malicious, inappropriate or derogatory
Referral business is often the most profitable in terms of customer acquisition. Social media makes it easy for customers to share their experiences
The whole social media landscape is about interacting with the community and building loyalty through honest and straight-forward dialogue.
Posts must be engaging such as:
Hey! Here's how one of our customers benefited by using product X in a new way
There's an important update for product Y on our website
Last Friday our company lunchtime pool comp was held - here are some photos
Sign up for this Event on that Day
You get the drift...
You Spoke - We Listened
These days it's not enough to have a professional end image manipulation service engaging website. Businesses need to consider their online presence as a sales, marketing and support function that should be contributing to the overall success of the business.
If you are not engaging with your customers and prospects online then you may be missing out. I have realised that in order to help fire up this latent business development engine you need a plan. That's where we can help.
Google Adwords campaigns
Email Marketing
Blogging
Print advertising
Mini-sites (also known as landing pages, lead capture pages or more colloquially - squeeze pages
On-page chat facilities (new)
How much is the business willing (or able) to take on
How will the statistics be reported and how often.