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This same survey also reveals that interactive content

Posted: Thu Jan 02, 2025 7:54 am
by sumona
Delivers a remarkable 52.6% increase in engagement, reinforcing that people are keen on this format. The numbers don’t merely suggest a preference; they are shouting out a demand for engagement—and brands are taking notice. In another survey, 88% of professionals agreed that interactive content plays a vital role in setting their brands apart. Many major brands have already incorporated interactive content into their strategies, such as Apple with its interactive iPhone pages, as mentioned in this post.


Of course, you don’t need to be on the scale of Apple to leverage interactivity in oil and gas email list your marketing strategy. By simply transforming a static e-book into an interactive experience, for instance, you can boost your metrics in retention, engagement, conversions, and even data tracking. Let’s dive deeper into this topic. Benefits of interactive content that static content simply cannot deliver As we weigh the scales of content creation, it’s imperative to acknowledge the merits and pitfalls of static content.


Like a dependable lighthouse, static content offers stability; it’s easy to create, control, and promote. Additionally, it often comes at a lower cost, making it an appealing choice. However, its Achilles’ heel lies in its inflexibility. Once created, it remains unalterable, lacking the dynamism that contemporary audiences demand. When compared to the myriad of content formats available on websites and social media, static content may appear uninspiring to users who have been bombarded with content from the moment they unlock their phones or laptops.