The content on your pages should be useful to people
Posted: Sat Dec 28, 2024 10:22 am
If they search for something specific they find your page, they should be able to find what they're looking for. It should be easy to read and provide value to the end user. Google has several ways to measure whether your content is useful.
Aim for at least 500 words of text. While there is no exact formula for how many words a page should have, Google seems to prefer when a page has a lot of great content around targeted keywords.
Copy should be unique for each page, not duplicated from other pages on your site, and should directly address your visitors' search queries.
Put the keyword closer to the beginning of the title, but ONLY if it sounds natural.
Internal links
Internal linking to other pages on your website is helpful for visitors and is also helpful for search engines.
When adding internal links, make sure you have relevant anchor text . Anchor text is the clickable text in a hyperlink (usually indicated by a blue font color and underlining). To optimize your anchor text, make sure the word or phrase you select is relevant to the page you're linking to.
On-page SEO ensures that your site can be read by both potential customers and search engine robots. With a good on-page SEO plan , search engines can easily index your web pages, understand what your site is about, and easily navigate your website content, thus ranking your site accordingly. As a best practice, make sure that your page content includes 1-3 relevant internal links.
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Structured data markup
Adding structured data helps Google better understand the content egypt telegram phone numbers of a page. Google also uses certain types of structured data to display “rich snippets” in SERPs, such as a recipe with initial ratings or step-by-step instructions with an image carousel. These rich results typically appear at or near the top of SERPs and typically have higher click-through rates than regular organic listings.
Google prefers structured data to use the schema.org vocabulary and recommends using the JSON-LD format. They also provide a handy Rich Results Testing tool to check your code. While there are a variety of ways to add structured data to your website (plugins, Google Tag Manager, etc.), it's always best to involve a professional if you're not comfortable writing code.
Check out Google's guide to structured data and rich results here.
Local SEO Expert Tenerife
Social Tags
Having your content shared on social media tells Google that people find your content relevant, useful, and reputable. Not every page on your site is share-worthy, but you can optimize the pages that are with these tips:
Make sure you have Open Graph tags and Twitter Cards installed
Make it easy with “tweet this quote” links or social sharing buttons for each post.
Core Web Vitals
User experience is key to a website’s long-term success. In spring 2020, Google introduced Core Web Vitals , a set of signals they consider “critical” to all users’ web experiences.
The purpose of these signals is to quantify the user experience on a website , from virtual page stability and loading time to interactive experiences.
Longest Content Delivery (LCP) – Measures the perceived page loading speed and marks the point at which most of the page's content has been downloaded.
First Input Delay: Quantifies the user experience of a user's initial interaction with a page.
Cumulative Layout Shift: Quantifies the amount of layout shift in visible page content and measures the virtual stability of a page. It is typically caused by dimensionless images, dynamically injected content, web fonts causing FOIT/FOUT, and other dimensionless aggregate embeddings.
To check your LCP score, go to Google Page Speed Insights and make sure your page hits LCP within 2.5 seconds. To achieve this, remove any unnecessary third-party scripts that may be running, update your web server, turn on “lazy loading” so that page elements load only when users scroll down the page, and remove any heavy elements that may be slowing down your site.
One of the easiest ways to optimize cumulative layout change is to add height and width dimensions to each new element on your site. Also, avoid adding new content on top of existing content (unless it responds to user interaction).
Page experience
The 'page experience signal' is all about Core Web Vitals, plus mobile friendliness, safe browsing, HTTPS security, and intrusive interstitial patterns.
According to Google , “Optimizing for these factors makes the web more enjoyable for users across all browsers and web surfaces, and helps sites evolve toward user expectations on mobile devices. I believe this contributes to business success on the web as users become more engaged and able to transact with less friction.”
Link building Tenerife
Off-page SEO
How to optimize for off-page SEO
There are several factors that influence off-page SEO rankings . While each is addressed with different strategies, they share the overall goal of building your website’s trust and reputation from the outside.
Incoming links
Social Media Marketing
Guest blogging and guest posting
Unlinked brand mentions
Influencer marketing
The biggest factor in off-page SEO is the quantity and quality of backlinks to your website. Some examples of ways you can build links to your website are:
Create valuable content that people want to link to.
Sharing your content on social media ultimately generates links.
Send emails to influencers in your industry who ultimately link to you.
Guest blogging related to your own. These guest posts will link back to your site.
While link quantity is still important, content creators and SEO professionals are realizing that link quality is more important than quantity. As such, creating shareable content is the first step to gaining valuable links and improving your off-page SEO.
How many links do you need to have good off-page SEO? That’s a tough question and will be based on your competitors’ domain authority , as you’ll want to make sure you’re playing in the same environment as them.
SEOs also used to believe that buying links was a valid way to build links; however, Google will now penalize you for buying links and trying to manipulate page rank. You can also be penalized for submitting your links to link directories whose sole purpose is to increase your domain authority. Again, quality beats quantity when it comes to link building.
technical seo canariesTechnical SEO
Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively (to help improve organic rankings).
Technical SEO Checklist
Search engines give preferential treatment in search results to websites that display certain technical features, for example a secure connection , responsive design or fast loading time , technical SEO is the work you need to do to ensure your website ranks correctly.
Below you'll find a checklist of important steps you can take to ensure your technical SEO is up to par. By following these guidelines, you can help ensure that your website's security and structure meet the expectations of search engine algorithms and are rewarded in search results accordingly.
Aim for at least 500 words of text. While there is no exact formula for how many words a page should have, Google seems to prefer when a page has a lot of great content around targeted keywords.
Copy should be unique for each page, not duplicated from other pages on your site, and should directly address your visitors' search queries.
Put the keyword closer to the beginning of the title, but ONLY if it sounds natural.
Internal links
Internal linking to other pages on your website is helpful for visitors and is also helpful for search engines.
When adding internal links, make sure you have relevant anchor text . Anchor text is the clickable text in a hyperlink (usually indicated by a blue font color and underlining). To optimize your anchor text, make sure the word or phrase you select is relevant to the page you're linking to.
On-page SEO ensures that your site can be read by both potential customers and search engine robots. With a good on-page SEO plan , search engines can easily index your web pages, understand what your site is about, and easily navigate your website content, thus ranking your site accordingly. As a best practice, make sure that your page content includes 1-3 relevant internal links.
seo plan tenerife
Structured data markup
Adding structured data helps Google better understand the content egypt telegram phone numbers of a page. Google also uses certain types of structured data to display “rich snippets” in SERPs, such as a recipe with initial ratings or step-by-step instructions with an image carousel. These rich results typically appear at or near the top of SERPs and typically have higher click-through rates than regular organic listings.
Google prefers structured data to use the schema.org vocabulary and recommends using the JSON-LD format. They also provide a handy Rich Results Testing tool to check your code. While there are a variety of ways to add structured data to your website (plugins, Google Tag Manager, etc.), it's always best to involve a professional if you're not comfortable writing code.
Check out Google's guide to structured data and rich results here.
Local SEO Expert Tenerife
Social Tags
Having your content shared on social media tells Google that people find your content relevant, useful, and reputable. Not every page on your site is share-worthy, but you can optimize the pages that are with these tips:
Make sure you have Open Graph tags and Twitter Cards installed
Make it easy with “tweet this quote” links or social sharing buttons for each post.
Core Web Vitals
User experience is key to a website’s long-term success. In spring 2020, Google introduced Core Web Vitals , a set of signals they consider “critical” to all users’ web experiences.
The purpose of these signals is to quantify the user experience on a website , from virtual page stability and loading time to interactive experiences.
Longest Content Delivery (LCP) – Measures the perceived page loading speed and marks the point at which most of the page's content has been downloaded.
First Input Delay: Quantifies the user experience of a user's initial interaction with a page.
Cumulative Layout Shift: Quantifies the amount of layout shift in visible page content and measures the virtual stability of a page. It is typically caused by dimensionless images, dynamically injected content, web fonts causing FOIT/FOUT, and other dimensionless aggregate embeddings.
To check your LCP score, go to Google Page Speed Insights and make sure your page hits LCP within 2.5 seconds. To achieve this, remove any unnecessary third-party scripts that may be running, update your web server, turn on “lazy loading” so that page elements load only when users scroll down the page, and remove any heavy elements that may be slowing down your site.
One of the easiest ways to optimize cumulative layout change is to add height and width dimensions to each new element on your site. Also, avoid adding new content on top of existing content (unless it responds to user interaction).
Page experience
The 'page experience signal' is all about Core Web Vitals, plus mobile friendliness, safe browsing, HTTPS security, and intrusive interstitial patterns.
According to Google , “Optimizing for these factors makes the web more enjoyable for users across all browsers and web surfaces, and helps sites evolve toward user expectations on mobile devices. I believe this contributes to business success on the web as users become more engaged and able to transact with less friction.”
Link building Tenerife
Off-page SEO
How to optimize for off-page SEO
There are several factors that influence off-page SEO rankings . While each is addressed with different strategies, they share the overall goal of building your website’s trust and reputation from the outside.
Incoming links
Social Media Marketing
Guest blogging and guest posting
Unlinked brand mentions
Influencer marketing
The biggest factor in off-page SEO is the quantity and quality of backlinks to your website. Some examples of ways you can build links to your website are:
Create valuable content that people want to link to.
Sharing your content on social media ultimately generates links.
Send emails to influencers in your industry who ultimately link to you.
Guest blogging related to your own. These guest posts will link back to your site.
While link quantity is still important, content creators and SEO professionals are realizing that link quality is more important than quantity. As such, creating shareable content is the first step to gaining valuable links and improving your off-page SEO.
How many links do you need to have good off-page SEO? That’s a tough question and will be based on your competitors’ domain authority , as you’ll want to make sure you’re playing in the same environment as them.
SEOs also used to believe that buying links was a valid way to build links; however, Google will now penalize you for buying links and trying to manipulate page rank. You can also be penalized for submitting your links to link directories whose sole purpose is to increase your domain authority. Again, quality beats quantity when it comes to link building.
technical seo canariesTechnical SEO
Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively (to help improve organic rankings).
Technical SEO Checklist
Search engines give preferential treatment in search results to websites that display certain technical features, for example a secure connection , responsive design or fast loading time , technical SEO is the work you need to do to ensure your website ranks correctly.
Below you'll find a checklist of important steps you can take to ensure your technical SEO is up to par. By following these guidelines, you can help ensure that your website's security and structure meet the expectations of search engine algorithms and are rewarded in search results accordingly.