With lead generation pages, a value can be assigned to a goal like the contact form submission, so you can more accurately measure whether or not you’re on track. Below is a visual that depicts how page value is calculated according to Google: Visual showing how Google calculates page value. In the first example, Page B is visited once by a user before continuing to the Goal page D (which was assigned a value of $10) and Receipt page E (which generated $100).
That means a single pageview of Page B generated $110, which gives us bangladesh phone number database its Page Value. In equation form, this is how it looks: Page Value for Page B = E-commerce Revenue ($100) + Total Goal Value ($10) Number of Unique Pageviews for Page B (1) = $110 But not all pageviews lead to a conversion. That’s why it’s important to keep track of data and recalculate your Page Value as more information comes in. Let’s see how this works with the second example.
Visual showing two sessions, but only one conversion into an e-commerce transaction. an e-commerce transaction (session 1). So even if we have two unique pageviews for Page B, the e-commerce revenue stays the same. We can then recalculate our Page B’s Page Value using this new information. Page Value for Page B = e-commerce revenue ($100) + Total Goal Value ($10 x 2 sessions) Number of Unique Pageviews for Page B (2) = $60 With more sessions and more data, you’ll get a better idea of which pages contribute most to your site’s revenue.
Here we see two sessions but only one converted to
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