These are content competitors that have significant

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These are very likely product competitors and give us a talking point during the call. In addition, note these competitors:overlap with Xero and are competing for organic traffic. Our prospect may not think of NerdWallet (just to pick one) as a competitor, but their content could provide key insights into questions potential buyers are asking. If any are unfamiliar, I can click on them to visit the site.


For example, I see that Wave (waveapps.com) is an up-and-coming compe afghanistan phone number database titor in the space. I could even feed a couple of these competitors back into True Competitor to paint a more complex picture. In just a few minutes, I’ve got a sense of Xero’s product competitors, content competitors, and a couple of talking points. At the very least, I hopefully won’t sound like an idiot. Case #2: A Missguided example You might not know it from the name, but Missguided is a fashion brand focused on Gen-Z and Millennial women.


Let’s put them into True Competitor and see what we can learn. I’ll skip right to the insights (note that MissguidedUS.com has a DA of 64). I can see right away that Missguided is up against some big players in the retail space, including high-end department stores and Amazon. These competitors are aspirational and might not be a realistic focus, but this is a great topic for conversation. Who do they aspire to compete against and how do they face the reality of being in a market with these big players? Let’s look at a somewhat different set of competitors: I don’t know anything about these sites/brands, but my immediate sense is that they’re smaller brands (a sense that’s bolstered by their DA scores) and are trying to evoke an edgier vibe.