they included social proof in the form of big brand
Posted: Sat Dec 28, 2024 3:38 am
Workato for lead generation landing pages There could be a few reasons they deviated from best practices—the brand isn't as well-known, so they might want to help users learn more about them. Also, the brand's goal is to streamline and simplify workflow, so leaving the image out makes the page feel cleaner and less cluttered. They included two CTAs and one additional link to their automation report, which keeps users on task.
Finally, they included social proof in the form of big brand names that, presumably, use their software. That can go a long way to establishing trust and driving conversions. Ahrefs Ahrefs, a popular SEO tool greece business email databaseand dashboard, breaks a few landing page best practices as well. Like Workato, they also included their nav bar. The only images on this page are icons of a star and a mountain.
Ahrefs landing page There are a few strategies that stand out—the CTA is clear and direct. The orange color of the button stands out from the blue background. The heading is benefit-based and tells leads exactly what to expect. The page also offers social proof by displaying the number of new accounts created in the last week. Overall this landing page is clean, uncluttered, and drives users to take one, specific action—sign up for an account.
Finally, they included social proof in the form of big brand names that, presumably, use their software. That can go a long way to establishing trust and driving conversions. Ahrefs Ahrefs, a popular SEO tool greece business email databaseand dashboard, breaks a few landing page best practices as well. Like Workato, they also included their nav bar. The only images on this page are icons of a star and a mountain.
Ahrefs landing page There are a few strategies that stand out—the CTA is clear and direct. The orange color of the button stands out from the blue background. The heading is benefit-based and tells leads exactly what to expect. The page also offers social proof by displaying the number of new accounts created in the last week. Overall this landing page is clean, uncluttered, and drives users to take one, specific action—sign up for an account.