Event: Digital Marketing: Myths and Opportunities for Brands

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Francesc Gel will be present at this conference on Thursday 12 November, where topics as broad as social media, crowd-sourcing, which attempts to replace selective contracts and the specific training of workforces through the massive participation of volunteers and the application of self-organisation principles, the promotion of online participation with brands, the search function, Behavioural Targeting (a segmentation technique based on user behaviour or browsing) or the end of television, will be discussed... In short, Christophe Cauvy returns to the realities and myths of the digital revolution.

The point is not to be skeptical about the Internet, mobile chinese overseas africa number user list phones and digital outdoor advertising, which are powerful tools for brands and marketing. The key is to remember that, depending on the target audience, the industry sector in which you operate and the marketing objectives of each company, digital tools will be different and appropriate.

Cristophe Cauvy has been Digital Director Europe at McCann Erickson since June 2007. He began his career in banking at JP Morgan in Paris, and quickly moved into marketing, design and brand management at organisations such as RSCG, Fitch, Design Board and Lewis Moberly. Christophe then set up The Thinking Box, a consultancy specialising in marketing strategy, consumer technologies and future foresight. He graduated in Economics from the University of Aix-Marseille II, and holds an MBA from Oxford University.

Prestigia Online will also be present at this event, as we believe that it is another way to take the pulse of the market, learn about other sectors, listen to the opinions of great professionals, and share knowledge. It is one of the best ways to continue learning and to be able to offer our clients the best solutions on the Internet, to continue growing together.