Zappos This online retailer focuses on the customer
Posted: Thu Dec 26, 2024 10:57 am
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So, they empower them to find ways to alleviate customer frustrations. For example, when bad buy algeria telegram database weather delayed flights from Atlanta in 2017, Delta employees handed out pizzas to those trapped on planes on the tarmac as well as those camping out in airport terminals. These passengers shared photos and positive comments on social media, turning a frustrating situation into a more positive experience. Dove Dove’s social media and video campaigns promoting positive body image are successful examples of how to put empathy into action.
Their tagline of “You’re more beautiful than you think” hit an emotional chord with consumers and created trust and affection for the brand. Dove also promoted interactions with consumers with its #ShowUs campaign, eliciting them to share personal experiences. Lush The beauty brand Lush is all about providing high-value natural products, so they established transparency through a video series entitled How It’s Made. Each of the videos showcases how their products are created, with employees taking the viewer into the kitchen with them for a first-hand look at ingredients and processes.