Do Sales Know How to Follow Up with Leads?
Posted: Thu Dec 26, 2024 10:28 am
Today we will share some ideas on how to not give your prospects a chance to forget about you. There are two main ways to nurture leads in an LMS.
Segmentation is my profession
Sales actions are useless if sales reps don’t understand the lead segmentation process. If you look at your leads, you probably won’t notice any differences. Look closely and you’ll see there are dozens of ways to qualify and segment them. Starting from geography, to business area. There is also a completely different way to qualify leads:
Not ready (cold leads are not interested in the product).
Stable (leads may be ready to buy soon).
Go (hot leads ready to become customers).
In our lead management software, australia whatsapp number data you can easily check new leads that need to be contacted:
Which leads need the most attention? The most burning ones, of course. There are reasons for this: commissions are mixed, it is difficult to distinguish between hot and cold leads, and timing is important. We will tell you more about this in the next section of this article.
Timing takes everything
There is a special thing about timing and prospects: they will buy only when they are ready. Do not think that your willingness and willingness to sell are meaningful or make any difference. It does not count. The only thing you can do is to establish contact and stay close to your customers. Let's rewrite the saying "keep your friends closer and your enemies closer" to "keep your cold leads closer and your hot leads closer".
Lead Nurturing
So, your salespeople can try the following ways to follow up with leads:
Keep in touch with your prospects regularly. For example, try to post social media posts at precise times of the day. People used to wait until the morning to see the latest issue of the newspaper, and they hoped it would appear on the porch. Be the one who posts new posts regularly.
Focus on email marketing and develop a strategy. You think your mission is to sell something, but it’s not. Your main purpose is to make people want you to sell them something. So provide them with information that will help grow their business. And smoothly transition to the stage where your product can help them grow and earn the most revenue.
Segmentation is my profession
Sales actions are useless if sales reps don’t understand the lead segmentation process. If you look at your leads, you probably won’t notice any differences. Look closely and you’ll see there are dozens of ways to qualify and segment them. Starting from geography, to business area. There is also a completely different way to qualify leads:
Not ready (cold leads are not interested in the product).
Stable (leads may be ready to buy soon).
Go (hot leads ready to become customers).
In our lead management software, australia whatsapp number data you can easily check new leads that need to be contacted:
Which leads need the most attention? The most burning ones, of course. There are reasons for this: commissions are mixed, it is difficult to distinguish between hot and cold leads, and timing is important. We will tell you more about this in the next section of this article.
Timing takes everything
There is a special thing about timing and prospects: they will buy only when they are ready. Do not think that your willingness and willingness to sell are meaningful or make any difference. It does not count. The only thing you can do is to establish contact and stay close to your customers. Let's rewrite the saying "keep your friends closer and your enemies closer" to "keep your cold leads closer and your hot leads closer".
Lead Nurturing
So, your salespeople can try the following ways to follow up with leads:
Keep in touch with your prospects regularly. For example, try to post social media posts at precise times of the day. People used to wait until the morning to see the latest issue of the newspaper, and they hoped it would appear on the porch. Be the one who posts new posts regularly.
Focus on email marketing and develop a strategy. You think your mission is to sell something, but it’s not. Your main purpose is to make people want you to sell them something. So provide them with information that will help grow their business. And smoothly transition to the stage where your product can help them grow and earn the most revenue.