Our 6 key points to take advantage of Facebook Fan Pages
Posted: Thu Dec 26, 2024 9:53 am
Interesting post from last Wednesday on SocialMouths about optimizing Official Pages or Fan Pages on Facebook . Now that it seems that if you don't have this page it's a sin (moooc, mistake), different ideas arise about how to get the most out of this Social Network in a more corporate way.
Yesterday Verónica pointed out how it is possible that there are pages with more than a thousand fans without any posts on their wall. This is a very interesting reflection since Facebook is used to communicate , whether with your work colleagues, distant relatives, friends from university... and your target audiences .
FB fan page - Prestigia Online Friends
There are many opinions on how to best optimize this powerful overseas chinese in worldwide data type of communication channel. Many of these points are shared, others, on the contrary, are more personal. Obviously, we must also take into account the power that Twitter represents in communication, but with this post, we will try to discover some details to get the most out of Facebook fan pages, here are our 6 key points :
1. Use a communicative tone that matches the channel. Take advantage!
2. Optimize the URL , it will be easier for people to sign up when they see it written on your blog or in your email signature.
3. Invite people to talk , be approachable: whether the message is positive or negative. Encourage people to give their opinion, sign up to your page, suggest topics to discuss, etc.
4. Integrate your communications with Twitter
5. Promote your blog/news. You can use the widgets offered by Facebook for this. The power of this should not be underestimated (in our case, it represents the 3rd source of visits both on the Web and on the blog).
6. Be yourself . Although it may seem typical (or Captain Obvious), you can't fool yourself. Your company, its values, its philosophy, its identity... Everything is absolutely connected. There's no point in going in different directions on the Internet when they don't happen in the real world.
Yesterday Verónica pointed out how it is possible that there are pages with more than a thousand fans without any posts on their wall. This is a very interesting reflection since Facebook is used to communicate , whether with your work colleagues, distant relatives, friends from university... and your target audiences .
FB fan page - Prestigia Online Friends
There are many opinions on how to best optimize this powerful overseas chinese in worldwide data type of communication channel. Many of these points are shared, others, on the contrary, are more personal. Obviously, we must also take into account the power that Twitter represents in communication, but with this post, we will try to discover some details to get the most out of Facebook fan pages, here are our 6 key points :
1. Use a communicative tone that matches the channel. Take advantage!
2. Optimize the URL , it will be easier for people to sign up when they see it written on your blog or in your email signature.
3. Invite people to talk , be approachable: whether the message is positive or negative. Encourage people to give their opinion, sign up to your page, suggest topics to discuss, etc.
4. Integrate your communications with Twitter
5. Promote your blog/news. You can use the widgets offered by Facebook for this. The power of this should not be underestimated (in our case, it represents the 3rd source of visits both on the Web and on the blog).
6. Be yourself . Although it may seem typical (or Captain Obvious), you can't fool yourself. Your company, its values, its philosophy, its identity... Everything is absolutely connected. There's no point in going in different directions on the Internet when they don't happen in the real world.