Why is there so much talk about Inbound Marketing?

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In the past, it was an easy task to get consumers' attention. Interruption marketing always relied on advertising that showed customers why a particular product was much better than another, and believe me, sales were high.

“Old” marketing didn’t care much about audience segmentation, much less about valuable content. But that’s okay, that worked until then.

Unfortunately, many products were not what they seemed in the advertisements and at that time, there were almost no channels for complaints. Customers who were dissatisfied with the products they purchased remained silent and had no option to express themselves.

A new scenario

With the digital environment and consumer transformations, this context buy phone number database malaysia changed. Today, if a customer doesn't like what they bought, they have an active voice to complain and tell many people that the product is not worth it.

In Brazil, there are around 120 million people who use the internet daily for a variety of purposes, including buying or searching for products and brands that they identify with.

It is no longer so easy to attract consumers, much less to make them stop what they are doing to see your brand. It has also been noticed that today's audience is very segmented, a fact that makes marketing strategies much more difficult.

How to reach different audiences with cool and engaging content? Interruption marketing could no longer answer this question.

Faced with this scenario, marketing stopped, thought and needed to find another strategy to reach new consumers. That's when Inbound Marketing came into being.

But why is there so much talk about Inbound Marketing?

First, let's understand what Inbound Marketing is: also known as attraction marketing, Inbound Marketing is a set of strategies that attract consumers to your brand.

It is based on actions to reach and obtain permission from specific audiences to create relationship bonds and, consequently, a future sales channel. The secret is to approach the customer at the right time, without bothering them.

In other words, instead of interrupting the customer, Inbound Marketing attracts them with relevant content. This way, customers start looking for your company after being attracted by your content. Much more effective, right?

Once you manage to attract your potential customer, you build a bridge of trust. On one side, your company offering services and products and on the other, an effective customer and perhaps a promoter and defender of your brand.