Define an "at-risk" segment

[robiulhasan]

The truth is, revenues and profits matter. If a customer is "retained" but only worth $5/year, retention becomes a misleading metric.

For most eCommerce stores, return on investment is a more powerful KPI.


Using revenue as the primary metric for cell phone list churn gives you insight into how your other engagement efforts are translating into purchases.

The purpose of measuring churn is to reduce it.


And, while win-back campaigns are absolutely necessary, they aren't the only tool you have. Most retention strategies and tactics are more effective when the customer is still willing to listen.

This is where effective database marketing comes in. Being able to identify an at-risk segment and tailoring specific campaigns to re-engage this audience is the best way to decrease churn.

How to lower churn with proven strategies.
Once you have your retention and churn metrics in place, the next step is to design strategies to lower churn rate.



Honestly, there are a multitude of approaches that can work. Successfully combating churn in eCommerce really boils down to repeat purchase.