MidJourney - More than just an AI image generator

[mostakimvip06]

According to the report, in January 2023, the population exceeded 8.1 billion, and 5.44 billion people currently use mobile phones, which means that it is 68% of the total world population. In turn, there are currently over 5.16 billion Internet users, which means that 64.4% of the population uses the network.

It’s worth mentioning that these numbers are constantly growing. The number of unique mobile users increased by 3% over the past year, and the number of global internet users by 1.9% . It’s important to note that there are some inevitable delays in reporting, meaning that the actual numbers could be even higher.

In terms of national statistics, 36.68 million people, or 88.4% of Poles, use the Internet. What's more, in 2022-2023 this number increased by 2.9 million, which is as much as 8.5% . The data on social media is 27.5 million users, which is 66.3% of the entire population of Poland.


Ranking of the most popular social media 2023/2024
It's time to move on to the final ranking. It's worth noting that the popularity of a given social platform shouldn't be the only determinant that helps you choose the best channel to communicate with your audience - but that doesn't change the fact that this data can be useful.

The most popular social media — Facebook (2.958 billion monthly active users)
Although this result may come as a surprise to many people, Facebook has consistently been the most popular social media channel for a dozen or so years. Despite many portals proclaiming that its user base is falling, the numbers speak for themselves. It is visited by 2.958 billion users per month! That is 37% of the population!

The number of Facebook users has increased by 1.6% compared to last year, although it must be admitted that the increase is becoming less and less spectacular. Perhaps in some time it will turn out that it will fall to a lower place.


When mentioning Facebook as the most popular social media channel in 2023 , one cannot fail to mention its advertising potential . Although the overall results of advertising campaigns conducted on it have been declining slightly in recent years , it is still a great place to promote your products or services.

The audience for ads on this platform is most often people aged 18-34, which gives relatively higher numbers than in the case of other platforms. The graphic below also shows a large disproportion between the number of women and men - if you run a business aimed at an audience of an age similar to the one mentioned above and want to communicate mainly to men, Facebook may be a bull's eye!


Second place: YouTube (2.5 billion monthly active users)
Second place in our ranking is occupied by YouTube — a platform that makes cleaning, cooking, and eating more enjoyable for many of us. It can be said that it has partially replaced television. The variety of content available there kazakhstan telemarketing data in a favorite format is something that has stolen the hearts of many users. The number of users of the platform is constantly growing.

Interestingly, in the Digital 2023 Global Overview Report we can read that data.ai data reveals that the YouTube app has the largest number of active users of all mobile apps!


Another important feature of YouTube is that users spend a lot of time on the platform - over 23 hours per month . No wonder, because probably every reader of this article can easily name at least one YouTube creator whose videos they are eagerly waiting for. It is also worth mentioning that it is not only the creators of this platform who want the user to spend as much time on it as possible - YouTubers need to gain 240,000 minutes of watching their videos per year to start earning money from their work.

YouTube is a medium with huge potential (it has a monopoly on longer video content!), but its specifics should be remembered. Ads that appear before videos are largely ignored and treated as irritating. Instead of considering becoming an advertiser, it is worth considering creating and promoting your own channel that could interest potential customers. An interesting idea is to share shorts showing the life of the company "behind the scenes" or answering questions from recipients. In general, an interesting solution is to promote your brand by taking on the role of a creator, not an advertiser.

Third place, the irreplaceable Instagram (over 2 billion active users)
The appearance of Instagram in this ranking was obvious. Aesthetic photos, creating reality in slightly nicer colors than it is in reality, and the possibility of building a personal brand - these are elements that have been attracting new users for years. The platform has really huge marketing potential . Just think how many celebrities use Instagram . You could even say that it is an open gate to popularity.

If you know that you have a sense of aesthetics, you can create interesting and, above all, visually appealing content, Instagram can be a great platform to promote your business . Creating content for this channel usually takes a little less time than for YouTube , and it can be extremely effective.

A huge advantage of Instagram in terms of advertising is the ease of establishing cooperation - often it is enough to write a direct message to the selected creator. The platform proves that you do not have to accumulate a huge reach to be successful - consider directing the offer of promoting your brand to a smaller creator who has an active group of recipients. This type of cooperation can be cheaper and more effective! This can be especially useful in marketing for freelancers who want to build their personal brand.

Of course, in addition to influencer marketing activities , you can also try Instagram Ads , which is, just like in the case of Facebook , paid promotion of your content or entire profile. However, remember to do a thorough and comprehensive audit of your target group in this case, which will allow you to minimize the risk of burning through your budget.

The data shows that the audience for ads on this channel is slightly younger than on Facebook (fewer audiences in the 35-44 age range).