Return rate
It shows how many people returned to the site. Allows you to assess the interest in the site from users - the higher the percentage of returns, the better. It can be calculated by dividing the number of repeat visits by the total number of visitors.
Customer Lifetime Value
LTV — lifetime value — the total income from one client for the entire period of the relationship with him. The indicator is calculated for regular customers based on:
Average check.
Monthly revenue.
Number of purchases per customer.
Percentage of customer churn.
An important metric will be why choose our service the difference between revenue from a client and the costs of attracting and retaining them.
Average bill
This is the average order value on the site. To calculate, divide the total income by the number of orders for a certain period of time. To determine the KPI, you need to compare the average check with the previous reporting period.
Average revenue per client
The indicator shows how much money each client brings you over a certain period. It is calculated by dividing the total income by the number of users.
Average revenue per client
Return on advertising costs
One of the most important metrics for measuring online marketing effectiveness. To calculate it, divide your advertising revenue by your expenses and multiply by 100%. If the metric is above 100%, your advertising campaign was successful.
Later, we will describe and analyze in more detail the use of narrow-target KPIs, which you can apply in practice, guided by the specifics of the work of your marketing department.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
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What to look for when choosing KPIs for your marketing department
Peter Drucker, the 20th century business genius and one of the founders of management, said: “Strategy without metrics is just wishful thinking. Metrics that don’t align with strategic goals are a waste of time.”
Peter Drucker
This means that not all of the above KPIs will work for you. What works well for a marketer from another company may not be suitable for your goals at all. If you choose the wrong performance criteria, all calculations will be in vain. A good KPI is like a compass, it helps you understand whether you are moving in the right direction to achieve your goals.
For example, if the goal is to attract and form a circle of clients, then the KPI can be:
Number of website visitors
Number of leads
Cost per lead
Return on investment in an advertising campaign
Performance indica