You may see some seasonal trends and want to adjust your marketing campaigns accordingly. Segment your audience Another way to increase conversion is to use segmentation to send different messages to a smaller subset of your audience. There are many ways to segment your audience including: Geographic region Preferences (people who buy sneakers vs. people who buy jeans) Age Psychographics When they signed up or last purchased How frequently do they interact with your brand This might
look like sending an email who have not made a purchase from you in jordan number screening over 6 months. The small discount could incentivize some folks to come back and make a purchase. Sending an appropriate message based on the segment that a recipient falls in will help them to take the right action based on their needs. Which can also help you increase your conversion rate. Clarify your call to action Having a clear and focused call to action (CTA) has a direct correlation to improved email conversion rates. Your Email recipients should know exactly what you want them to do. And then, once they click through to a landing page or your website it should be easy for them to do what they need to once they get there.
offering 10% off to the list of people
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