With more push notifications, the engagement rate goes up, and the number of uninstalls goes down. How to Start a Content Marketing Strategy For Apps? Start with the basics. Choose a primary channel. I would recommend two: blogs and YouTube. Regardless of your choice, the rules are almost always the same as for conventional strategies. Constant content. Editorial calendar and buyer personas. Promotion of content on social media.
Engaging with influencers. Monitoring visits and installs coming from the content. As you grow, you can become more sophisticated. Study what has worked for other mobile apps. Observe strategies from other apps that pharmaceutical email list are distributed mostly through content. Most of the time, you won’t need ebooks or complex email marketing. Inviting your visitors to install the app will already bring you good results.
How to Make The Most of This Strategy? If you were looking for meatier content, you could just have asked for it, my friend. Over the past few months, I’ve been studying a lot about improving an app that I will be launching soon. Here are the most advanced techniques I’ve found in my research of mobile distribution through content.