Different types of domain names

[fatimahislam]

First you will need to think about the domain name(s) you are going to purchase. The obvious choice to start with is but there are other considerations. There are many extensions of the .au:
.edu .org .asn .info .gov .net .biz Some of these are used for government and associations etc, but there are different variations of the .au that may suit your business.

For more information about the different domain name variations and what they mean, please visit . The .com.au is the most recognised and widely used extension in Australia, with most businesses opting to use this, so if possible attempt to register your business name under the .com.au domain name to help protect your online identity. It is noted that to register a .com.au in Australia, the registration needs to be attached to a company.

Trademarks and domain names
Before you register your domain name it is advisable that you check to make sure there is no potential trademark infringement by doing so. As the domain name applicant it is your job to ensure that the raster to vector conversion service domain name you want to register does not infringe trademark legislation. If you intend to trademark your business/domain name, you should search both IPAustralia’s trademark database and gov.au names to make sure they are not already registered.

What constitutes a trademark infringement?
auDA explains it as this:

“By using a domain name that is identical to, or deceptively similar to a registered trade mark, there is a risk of trade mark infringement, particularly if the name relates to the same or similar goods or services covered by the trade mark registration.”

For more information about trademarks in Australia go to . To register a .com.au you will need:

Credit card details if you choose to purchase online.
Thinking of a domain name for your business
Keep it short
Trying to remember a series of several terms instead of two to three memorable words creates unnecessary complexity for potential customers. Keep your domain name short and punchy.

Be Specific
Obscure names and references can confuse and disorientate users when trying to recall your domain name. They may also go to a more relevant site-name when searching for your product or service in any of the major search engines. There is also a term called ‘type in traffic’ – this is the type of website visitor that is looking for shoes or home insurance and will type inor to their internet browser so having a specific domain name can help pull these types of visitors in.

Make it easy
With such a time-poor world, simplifying and reducing the amount of work a consumer needs to do to spend money with you brings you one step ahead of your competition. Remember, your competitors are only a back button away, so “keeping it simple online” is sage advice.

Don’t use difficult words
People are lazy consumers. We want something close by, easy to find at a good price with the least amount of hassle and pain. This attitude juxtaposes itself into the online world as well. Just because your marketing company is called “Guerrilla Entrepreneur Hierarchy Systems” don’t expect your potential customers to try to spell these types of words when there are hundreds, if not thousands, of other companies whose names are easier to remember selling your service or product.

Plain English
If possible, try to avoid using the number 0 in your Domain Name. This can often be mistaken for the letter o. Likewise, try and avoid using 2 for ‘to’, 4 for ‘for’ and the letter u for ‘you’ as these terms can confuse your visitors.

Register more than one
You are able to register multiple domain names and this can sometimes prove useful from a marketing and search engine optimisation perspective. If you are a software company called SoftwareNOW Pty Ltd that develops content management software and online learning software, you may want to consider registering .