On each page, touching upon relevant keywords where possible. However, don’t sacrifice quality just to fill up space–ultimately your audience is customers, not just the search algorithm. Beyond this, check SEO-specific settings like your title tags, meta description, image alt-tags, and make sure your links are still working. While it’s difficult to have “perfect” SEO, chipping away at each of these factors can make a huge difference in the visibility of each of your pages.
3. Shopping Experience
Whether you’ve had to recently switch your business romania whatsapp number data 5 million model to online sales, or you’ve been using ecommerce for a while, it’s important to make sure each customer’s experience is quick and painless. Go through the checkout process yourself on desktop and mobile to make sure there is little effort required to make a purchase. Also, look to your analytics and see where people are dropping off in the checkout process. If your shoppers are leaving items in their cart without buying, consider using a remarketing campaign to re-engage them as they browse the web and hopefully bring them back to complete their purchase.
4. Business Listings
Keeping your website up to date with any changes to your business’ hours, product availability, and other operational changes is essential, but that is not the only place this information should be updated. Many users find information about a business on other sites, such as Facebook, Google My Business, and Yellow Pages. If your information is outdated there, you may be losing potential business. Most listing sites allow you to claim your business in order to login and make updates to your page, however sometimes this can be a time consuming process — especially with the number of listing sites that are out there! A good strategy is to focus on some of the top sites where you regularly receive reviews, or where your customers are most active. However, if you want to make sure you cover your bases, Pulse offers a listing service that allows you to claim dozens of listing sites (and potential customers!).